MANITOWOC, WI, Oct 10, 2014 – Dowco will unveil a totally re-imagined corporate identity and brand positioning at AIMExpo Oct. 16-Oct. 20 in Orlando featuring new products for fall 2014, plus an exclusive sneak peek at fourteen fresh new 2015 products. (Booth 2157)

Dowco’s powersports product development has been focused on leveraging existing core competencies to expand their present product line to fill a greater range of consumer needs. Focusing on consumer experience, market fit, and staying in-tune with what dealers are demanding is at the core of this corporate restructure.

With simultaneous efforts to invigorate their existing retail brand identities and energize their Distributors and Dealers, Dowco is putting the finishing touches on a new company identity including logos, packaging, product photography, show displays, websites, and collateral.